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Geta.ai
Finance & BFSI

More Quality Leads. Lower Acquisition Cost. Compliant Engagement.

Your AI Agent qualifies financial leads by eligibility first on WhatsApp, Journey Orchestration keeps every outreach compliant and personalized, and advisors close from the Unified Inbox with full context.

Trusted by Finance & BFSI teams atGrowthFin Capital·SwiftLoan·TrustBank Digital·MoneyMap

The BFSI challenge

Why financial brands waste budget on unqualified leads

Volume without qualification, generic campaigns that damage trust, and applications that drop off mid-way, the three gaps eroding your conversion rate.

The challenge

High lead volume, low conversion quality

Financial product campaigns generate thousands of leads but advisors spend 80% of their time on unqualified contacts, wrong income bracket, wrong product, wrong eligibility. CAC skyrockets.

Your AI Agent qualifies every lead on WhatsApp by income, product type, credit profile, and eligibility before any human involvement, advisors only speak to pre-qualified prospects.

The challenge

Generic financial campaigns violate trust

Sending home loan offers to someone who just took a personal loan, or investment products to someone with no declared income, damages brand trust and risks compliance flags.

Journey Orchestration segments by product interest, income bracket, credit profile, and application stage, automatically delivering compliant, hyper-personalized offers at exactly the right moment.

The challenge

Dropped applications lose booked revenue

60–70% of started loan or account applications are abandoned mid-way. No follow-up system means this revenue walks out the door.

Journey Orchestration detects application drop-off events and automatically triggers a re-engagement sequence with personalized follow-up, document reminders, and advisor contact from the Unified Inbox.

AI Lead Qualification

Only sales-ready leads reach your advisors.

Every inbound financial lead, regardless of source, is immediately engaged by your AI Agent over WhatsApp. It qualifies by loan type, income range, employment status, credit profile, and product eligibility using a conversational flow you configure, while the Engagement CRM logs the profile automatically. Pre-qualified leads are routed instantly to the right advisor team with a full qualification summary in the Unified Inbox. Ineligible leads receive alternative product suggestions and are picked up by Journey Orchestration for long-term nurture, so no lead is wasted, just redirected appropriately.

higher lead-to-approval rate, advisors close with pre-qualified contacts only
app.geta.ai
Loan Application Pipeline5 applicants · 4 stages
AI qualifying leads in real time…
Inquiry
RD
Rahul D.
₹45L
SK
Sneha K.
₹22L
AI Qualified
AM
Arjun M.
₹38L
Under Review
PJ
Priya J.
₹60L
Disbursed
VN
Vikram N.
₹18L
AI qualification active · 5× lead-to-approval rate
app.geta.ai
Profile-Based CampaignsLive preview

Audience

First-Time Homebuyers · 640 contacts

WhatsApp

Message

👋 Hi {{first_name}}, based on your income profile you're pre-qualified for our first-time buyer rate. Here's what that means for your EMI.

3 segments · sent automatically by Journey Orchestration
Hyper-Personalized Financial Campaigns

Right product. Right profile. Right moment.

Financial product campaigns that ignore profile context don't just underperform, they damage trust and risk compliance flags. The Engagement CRM segments your lead base by income bracket, declared liabilities, product interest, application stage, and credit behaviour, and Journey Orchestration sends each segment a campaign personalised to their profile: a first-time homebuyer sees a different message than a salaried professional looking to invest, or a self-employed applicant seeking a business loan. Contextually relevant, compliant, and timed to the moment of highest intent.

3.6×campaign ROI vs generic financial product blasts
Advisor Inbox & Full Lead Context

Every financial lead. Full profile. Close-ready.

When a pre-qualified lead reaches an advisor, the Unified Inbox shows the complete Engagement CRM profile beside the live conversation: income declared, assets, product interest, eligibility score, application history, and every past interaction with the AI Agent and your team. Advisors close without asking questions the customer has already answered. No duplicated effort, no lost context between channels. The result: faster time-to-close, higher conversion rates, and a dramatically lower cost per disbursed loan.

↓ 41%lower CAC, advisors waste zero time on unqualified or repeat-context questions
app.geta.ai
RD
Rahul D.Home Loan

₹45L · Applied 2 min ago

Checking…

Automated compliance checks

Identity verified
Credit score: 748
Employment: Salaried
Debt-to-income: 28%
Final scoring…
AI qualification in < 90 seconds
100% automated
Before Geta.ai, our advisors were spending 70% of their time on leads that never converted. Now the AI qualifies everything upfront. Our lead-to-approval rate went up 5× and our cost per disbursed loan dropped 41% in one quarter.
AM

Arjun Mehta

Head of Digital Lending, GrowthFin Capital

↓ 41%

Cost per disbursed loan

Lead-to-approval rate

How It Works

From Financial Lead to Closed Deal

One system, four steps: the AI Agent, Journey Orchestration, Engagement CRM, and Unified Inbox working together from the moment a lead arrives to the moment revenue is attributed per product.

AI Agent qualifies the lead on WhatsApp

Every inbound lead, from Meta Ads, Google, landing pages, or WhatsApp click-to-chat, is engaged instantly by the AI Agent, which asks income range, employment type, existing liabilities, and product intent before a human is ever involved.

Journey Orchestration follows up automatically

Eligible leads are routed to the right advisor team immediately. Ineligible leads receive alternative product suggestions and are picked up by an automated Journey delivering compliant, personalized offers, with application drop-off and KYC-abandonment triggering re-engagement on its own.

Engagement CRM keeps the financial profile current

Income, declared assets, product interest, eligibility score, and application stage update automatically after every interaction, so the record is always accurate without manual entry.

Advisor closes from the Unified Inbox

The advisor's inbox shows the complete financial profile beside the live chat, income, assets, eligibility score, and full conversation history. Post-disbursement, revenue is attributed back to product, campaign, and channel.

See it in action

A lead messages

Interested in a home loan, I'm salaried, around 12L income

AI Agent extracts
Product: Home LoanEmployment: SalariedIncome: ₹12L
Automatically triggers

Tagged eligible for the 'Salaried Home Loan' segment. Journey Orchestration sends the pre-approved rate and document checklist, routed to an advisor if they engage further.

FAQ'S

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Yes. Geta.ai supports DND scrubbing and TRAI-compliant sending for SMS channels. For WhatsApp communications, all messages are sent via the official WhatsApp Business API, which requires pre-approved message templates for promotional content, ensuring compliance with Meta's financial services messaging policies. Our team assists with template submission and approval for BFSI-specific content.

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